Killington Resort has really turned to social media to help promote themselves and they seem to be doing a great job with it so far. With their Killington Insider blog,  Twitter, Facebook and YouTube pages, the mountain is able to easily communicate with their fans and customers.

UPDATE: Oops, we forgot to mention their Flickr and YFrog pages too.

We commented last week on their YouTube winter preview video that got us stoked for the upcoming season and just yesterday they released two new videos. The first is a fall foliage montage and the second, a summary of last Saturday’s Brewfest. You can check them out below.

Keep up the good work!

The Killington Insider blog is reporting today that Killington’s new marketing campaign is actually a return to their past glory, once again branding Killington as the “Beast of the East.”

Their more recent tag lines, “Endless Adventures,” “Rise Above” and “Nowhere Else,” now seem quaint as Killington seeks to reclaim its former glory for being the best ski resort on the East coast.  As they clearly state,

For too long, we’ve let other mountains compare themselves to Killington. Fact is no other resort in the Northeast can compare to Killington in terms of size, terrain, lifts and snowmaking. No other resort area has a five-mile long access road loaded with the best après, dining and nightlife you’ll find in ski country.

With the updated tag line also comes a new logo, which we think is a retro, yet stylishly modern design and a much needed improvement over their dated former logo.  Judge for yourself:

Old Logo

New Logo

Now that’s something we’d actually wear on a t-shirt or hat.

In addition to their new tag line and logo, over the next few weeks, they will be rolling out a new web site, the new look and a new advertising campaign.  The ad campaign actually references thebeast.killington.com, but for now that site simply redirects to their main web site.  You can check out a couple of the ads below.

[View with PicLens]

Killington Resort has posted photos of the first dusting of snow that they received to their Facebook page.  Here’s a couple of them:

[View with PicLens]

You can view more photos on their Facebook page  and be sure to become a fan while you’re there.  You can also follow them on Twitter for immediate updates on mountain happenings.

Pray for snow!

Unfortunately, it doesn't look quite like this yet.

Just received a tweet from @KillingtonMtn that the first snow of the season is falling on Skye Peak!  Will it be an early season?  Probably too soon to tell, but this is promising!

Skiing Magazine has named Killington the number 2 resort on the East Coast, falling just behind #1 Stowe.  Here is the complete list:

1. Stowe, VT
2. Killington, VT
3. Jay Peak, VT
4. Sugarloaf, ME
5. Mont Tremblant, QC
6. Mad River Glen, VT
7. Sunday River, ME
8. Snowshoe, WV
9. Stratton, VT
10. Whiteface Mountain, NY