Killington Resort has really turned to social media to help promote themselves and they seem to be doing a great job with it so far. With their Killington Insider blog, Twitter, Facebook and YouTube pages, the mountain is able to easily communicate with their fans and customers.
UPDATE: Oops, we forgot to mention their Flickr and YFrog pages too.
We commented last week on their YouTube winter preview video that got us stoked for the upcoming season and just yesterday they released two new videos. The first is a fall foliage montage and the second, a summary of last Saturday’s Brewfest. You can check them out below.
The Killington Insider blog is reporting today that Killington’s new marketing campaign is actually a return to their past glory, once again branding Killington as the “Beast of the East.”
Their more recent tag lines, “Endless Adventures,” “Rise Above” and “Nowhere Else,” now seem quaint as Killington seeks to reclaim its former glory for being the best ski resort on the East coast. As they clearly state,
For too long, we’ve let other mountains compare themselves to Killington. Fact is no other resort in the Northeast can compare to Killington in terms of size, terrain, lifts and snowmaking. No other resort area has a five-mile long access road loaded with the best après, dining and nightlife you’ll find in ski country.
With the updated tag line also comes a new logo, which we think is a retro, yet stylishly modern design and a much needed improvement over their dated former logo. Judge for yourself:
Old Logo
New Logo
Now that’s something we’d actually wear on a t-shirt or hat.
In addition to their new tag line and logo, over the next few weeks, they will be rolling out a new web site, the new look and a new advertising campaign. The ad campaign actually references thebeast.killington.com, but for now that site simply redirects to their main web site. You can check out a couple of the ads below.
Season passes for The Pickle Barrel nightclub at Killington are now on sale for $100 plus tax before October 31, 2009. After that date, the price rises to $125 plus tax. As an extra incentive, when you buy your pass in October, you also get a free ticket to the 2010 Mini Skirt party which is typically not included.
We mentioned all the benefits of the pass in our post from last week, but let us recap them again:
Free admission every night they are open (cover can be $18+ on peak weekends)
Bring a guest for free from Sunday – Thursday during non-holiday periods
Exclusive pass holder entrance, so no waiting in line
Free ticket to the 2010 Mini Skirt party if bought before 10/31/09
The pass is not valid for ticketed events or New Year’s Eve
Call the Pickle Barrel at 802-422-3035 to charge by phone and then pick up your pass on when you go for the first time. It’s easy and will save you a lot of time and cash if you’re up at Killington this season.
Killington Resort’s 14th annual Brewfest was held this past Saturday, October 3, 2009, and was a resounding success with over 1,500 tickets sold. The initial plan was to sell 2,000 tickets, but when the rain forced the event to be held indoors, organizers had to scale back the number of tickets sold at the door. This caused a couple of hundred people who didn’t pre-buy tickets to be turned away. (We warned everyone!)
You can check out some of the photos from the event in Killington Resort’s Facebook gallery.
Welcome to the first edition of our summary of weekly Killington news. Every week we’ll bring you a quick round up the latest news and updates that have been happening in the Killington area. Be sure to send us anything that you would like to have included!
- Killington moves to buy land for event tent [Rutland Herald]
Killington took a step toward buying the Fireside Lodge property at 1128 Killington Road. The town hopes to use the land for an entertainment venue. Also visit the town’s web site for the press release and FAQ to get more details.
- Troubled Water [Rutland Herald]
The owner of a public water system that supplies drinking water for 180 people and 39 homes in Killington has been fined $12,000 by the Vermont Agency of Natural Resources for violating more than a dozen state standards for water monitoring.
We’ve all dreamt about being a snow bum and spending the season skiing or riding, but unfortunately for most of us, a little thing called work gets in the way. Well, Sun Peaks Resort in British Columbia, Canada wants to change all that.
They’re running the “I Want to be a Snow Bum“ contest and the winner gets to spend three months being a snow bum at Sun Peaks. This includes around $5000 cash, transportation, free lift tickets, housing, ski gear, ski or board equipment, and more. The only catch is that you have to ski or ride, go to special events (wine festival, terrain park activities, etc), blog, Tweet, post videos to YouTube and update Facebook with your daily escapades. Ok, so it’s not really a catch, since most of you probably do this already, now you’re going to be doing it as part of your job, not sneaking around behind your boss’ back.
To enter, you have to create a 1 minute video, upload it to YouTube, and fill out an entry form on their site. All entries must be received before November 15, 2009, so you’d better get moving.
Killington, want to start a similar contest? I’m sure you’d have people lining up to apply.
There’s still time to catch the Killington Hay Festival which runs through October 12, 2009. From the official town site:
Businesses in the Town of Killington celebrate Vermont’s Working Landscape with one of the town’s most popular events, The Killington Hay Festival: A Celebration of Vermont’s Working Landscape, Labor Day Weekend through Columbus Day. 37 magnificent sculptures from hay capture the marvels of many imaginations! Visitors should stop at the Chamber of Commerce Welcome Center on Route 4 to pick up a Hay Festival Scavenger Hunt guide and complete the quiz on Vermont agriculture. Answers are provided at each sculpture. There will be prizes and complimentary Vermont Cabot Cheese at the Welcome Center.
The Snowdaze Killington Blog will keep you updated with the latest Killington news, events, promotions and more. Be sure to let us know of any interesting happenings in or around the Killington area.
