Killington Blog
A blog dedicated to Killington, VT
Killington Is “The Beast of the East” Again
Author: Snowdaze8 Oct
The Killington Insider blog is reporting today that Killington’s new marketing campaign is actually a return to their past glory, once again branding Killington as the “Beast of the East.”
Their more recent tag lines, “Endless Adventures,” “Rise Above” and “Nowhere Else,” now seem quaint as Killington seeks to reclaim its former glory for being the best ski resort on the East coast. As they clearly state,
For too long, we’ve let other mountains compare themselves to Killington. Fact is no other resort in the Northeast can compare to Killington in terms of size, terrain, lifts and snowmaking. No other resort area has a five-mile long access road loaded with the best après, dining and nightlife you’ll find in ski country.
With the updated tag line also comes a new logo, which we think is a retro, yet stylishly modern design and a much needed improvement over their dated former logo. Judge for yourself:
Old Logo
New Logo
Now that’s something we’d actually wear on a t-shirt or hat.
In addition to their new tag line and logo, over the next few weeks, they will be rolling out a new web site, the new look and a new advertising campaign. The ad campaign actually references thebeast.killington.com, but for now that site simply redirects to their main web site. You can check out a couple of the ads below.
Killington Weather
Saturday, Jul 31
Fair
Currently: 72˚F
Feels Like: 72˚ F
Hi: N/A˚, Lo: 44˚
Sunday, Aug 1
Hi: 76˚, Lo: 53˚
Monday, Aug 2
Hi: 72˚, Lo: 57˚
weather feed courtesy of weather.com - thanks!
home | legal agreement | gallery | meet ups | prices | schedule | directions | links | contact us | blog
Copyright © 2009 - Snowdaze Killington Ski Share. All rights reserved.
6 Responses for "Killington Is “The Beast of the East” Again"
Gotta disagree. I perfer the old logo much better. Hate the crest
I have to imagine there are always going to be a wide degree of opinions anytime a major change is made. I wasn't sure I liked it at first, but it grabbed me. The old one just seems so dated.
I like that the new crest incorporates a mountain (the black triangle), sideways "K" (the blue and green), and the three colors of the ski run difficulty ratings. Clever and catchy in my opinion.
Love the new logo. Welcome to the 2000s. As for claiming to be the best? Have you been to the Stowe's front 4?
[...] had previously posted about Killington’s new logo and return to the tagline, “The Beast of the East.” [...]
[...] few weeks ago, we posted about how much we liked Killington’s new logo and marketing campaign, bringing back [...]
I don't give a damn about the logo. Or the marketing campaign. Just make snow, run the lifts. What would catch my fancy would be lower ticket prices, lower food prices at the lodges. What would really be news is better pay for employees. And "Yes, we scan" buttons for those over-zealous ticket-checkers that have to scan you 20 times a day. The beast still needs to lose a lot of fat to really be lean and mean skiing machine deserving the old marketing name.
Leave a reply