Killington's New Branding Gets Positive Reviews

Posted on November 13, 2009

New Killington LogoA few weeks ago, we posted about how much we liked Killington’s new logo and marketing campaign, bringing back “The Beast of the East” in a modern and contemporary way. Well, now it appears that we’re not the only ones who like the new look.

Brand New, a blog that focuses on providing opinions on corporate and brand identity work, is giving the new Killington look a glowing review:

… While other ski resorts in the region have gained ground on the market, Killington is going with a new marketing campaign, and identity, created by Factory Design Labs to cement back its position as the leader, and with this vintage tag line revived, “The Beast of the East,” their work has been cut out for them.

Ski resort identity is not something that gets me pumped up every morning when I think about what to write for Brand New, but I have to say that this new logo is pretty darn cool. The new icon comes in the shape of a traditional shield but is executed in a contemporary way with simple, bold lines that make a “K” on its side. The black triangle is a mountain, the white space above it is snow, then green and blue for trees and sky. Simple and, well, badass if you ask me. The script logo could be seen as an odd choice, but I think it has enough of a wink to make it an ironically conscious choice. I would have personally looked for a less generic script but, for matters of concept, this works. So there you have it, our first review of a ski resort.

Check out the comments on their site too – they all seem to be very positive.  Just as we thought…

(Oh yeah, the Factory Designs Lab site is pretty slick too. We’re sure Killington spent a good amount for this work.)

UPDATE: And yet another design blog weighs in on the redesign.

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