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Killington Is "The Beast of the East" Again

The Killington Insider blog is reporting today that Killington’s new marketing campaign is actually a return to their past glory, once again branding Killington as the “Beast of the East.”

Their more recent tag lines, “Endless Adventures,” “Rise Above” and “Nowhere Else,” now seem quaint as Killington seeks to reclaim its former glory for being the best ski resort on the East coast.  As they clearly state,

For too long, we’ve let other mountains compare themselves to Killington. Fact is no other resort in the Northeast can compare to Killington in terms of size, terrain, lifts and snowmaking. No other resort area has a five-mile long access road loaded with the best après, dining and nightlife you’ll find in ski country.

With the updated tag line also comes a new logo, which we think is a retro, yet stylishly modern design and a much needed improvement over their dated former logo.  Judge for yourself:

Old Logo

Old Killington Logo

New Logo

New Killington Logo

Now that’s something we’d actually wear on a t-shirt or hat.

In addition to their new tag line and logo, over the next few weeks, they will be rolling out a new web site, the new look and a new advertising campaign.  The ad campaign actually references, but for now that site simply redirects to their main web site.  You can check out a couple of the ads below.

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